Jek Rigging
Role
Branding Designer
Overview
Jek Riggings is a handmade rigging company for which I developed an elegant brand identity. I designed a refined logo that highlights the craftsmanship and quality of Jek Riggings, setting the brand apart with a sophisticated visual presence that appeals to high-end clientele.
Responsibilities
• Developed the brand identity for Jek Riggings, focusing on creating an elegant and timeless visual representation.
• Designed the logo and established visual guidelines to reflect the craftsmanship and quality of the handmade rigging.
Main Goal
To develop a refined and elegant brand identity for Jek Riggings, a company specializing in handmade rigging.
Target Audience
Sailors, boat owners, and marine enthusiasts seeking high-quality, handmade rigging solutions.
Process
Research Phase:
• Methods: Conducted a competitor analysis and examined various artisanal brands to understand effective visual communication in the rigging and marine industries.
• Key Findings: The branding needed to convey quality, craftsmanship, and elegance, setting Jek Riggings apart from more industrial or mass-produced competitors.
Ideation Phase:
• Approach:Explored multiple design concepts that emphasized simplicity, elegance, and craftsmanship. Focused on a logo that would appeal to high-end clientele.
Design and Development Phase:
• Design Challenges: Striking the right balance between elegance and the rugged nature of rigging.
• Solutions: Developed an elegant logo that incorporated maritime elements in a subtle way, using a sophisticated color palette to highlight the brand’s artisanal quality.
Testing and Implementation Phase:
• Testing Methods: Presented the logo concepts to stakeholders for feedback and refined the chosen design to ensure it captured the desired brand identity.
• Feedback Integration: Made adjustments to the logo to emphasize clarity and ensure its versatility across different branding materials.
Outcome
Quantitative Results:
Enhanced brand recognition, evidenced by positive feedback from clients and increased interest in the company’s handmade offerings.
Qualitative Feedback:
Clients appreciated the elegant branding, noting that it effectively communicated the quality and craftsmanship of Jek Riggings’ products.
Personal Reflection:
This project underscored the importance of creating branding that balances aesthetics with the essence of a handmade product, ensuring both elegance and authenticity.
Conclusion
Project Summary:
The Jek Riggings branding project successfully established an elegant and distinctive identity, reflecting the high-quality, handmade nature of the company’s rigging. The branding set Jek Riggings apart in the market, appealing to a niche audience seeking artisanal craftsmanship.
