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Brand Visual UX/UI Designer.

Explore my work

I’m a multi-talented designer with over 10+ years of experiences in wide range of disciplines. 

Me

Hey again, I am Bora. My passion lies in creating impactful, user-centered experiences that not only look great but also solve real-world problems. Whether building brand identities, designing accessible websites, or developing intuitive interfaces, I bring dedication, resilience, and a strong focus on results to every project. 

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My services

Graphic Design

Crafting compelling visuals that communicate, captivate, and align with each brand’s unique identity.

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UX/UI Design

Creating user-centered interfaces that enhance functionality, ensuring intuitive and enjoyable journeys.

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Visual Design

Designing impactful, cohesive visuals that bring brands to life and elevate user engagement across platforms.

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Website Design

Designing accessible, responsive websites that engage users and deliver seamless online experiences.

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Brand Design

Building memorable brand identities that tell stories, connect with audiences, and drive recognition.

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Request for more

Maybe you have something different in your mind, I really enjoy learning new things.

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My method

I learned that every project could have a flexible approach because of timing, budget, or strategy, but the most important things are the goals and results. My experience is a hybrid between Design Thinking, Lean, and Agile methods.

Ludwig.guru

2023

Developed a unified web experience, bridging mobile, desktop, and web platforms to meet the needs of a diverse and extensive user base.

  • UI/UX Design
  • Marketing

MEC

2022

Blending tech and fine dining elements, winning Bronze at Premio Agorà for its distinctive identity.

  • Graphic design
  • Visual design
  • Branding

Selis

2021

Designed region-specific websites that are accessible, clear, and user-focused, catering to over 20,000 residents across five islands.

  • Wireframing
  • UX/UI Design
  • Web Design
  • WordPress

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IT’S TIME TO START MAKING SOMETHING AMAZING TOGETHER.

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ADDRESS

VIA giuseppe sciuti, 38 Palermo

EMAIL

Hello@boras.design

PHONE

(+39) 3791473934

P.IVA

IT07070220822

COPYRIGHT © boras.design 2024. ALL RIGHTS RESERVED.

Ludwig.guru

Role

Lead UX/UI Designer (sole designer)

Overview

The Ludwig.guru Web App Redesign unified website, desktop, and mobile into a seamless experience, enhancing usability and consistency for 2M+ users.

Responsibilities

• Conducted user surveys and competitor analysis.

• Led brainstorming sessions to generate ideas.

• Designed wireframes, prototypes, and final UI.

• Managed the A/B testing process and incorporated results into the final design.

• Worked closely with the frontend team to ship the product.

Main Goal

To build a web app for Ludwig.guru that unifies the existing website, desktop, and mobile apps, while fixing core UX issues across all platforms.

Target Audience

Approximately 2 million registered Ludwig users, ranging from casual learners to advanced users seeking writing assistance.

Process

Research Phase:

•Methods: Conducted user surveys to gather insights from existing Ludwig users, performed competitor analysis to understand market standards, and used A/B testing to compare different design solutions.

•Key Findings: Users found the interface across different platforms inconsistent, leading to confusion and inefficiency. They wanted smoother navigation and better integration between desktop and mobile experiences.

Ideation Phase:

•Approach: Facilitated brainstorming sessions to explore possible solutions, then moved to wireframing and iterative prototyping to test out designs. This phase focused on creating a unified experience across platforms while resolving user pain points.

Design and Development Phase:

•Design Challenges: The key challenge was to unify the UX across multiple platforms (website, mobile, desktop) while maintaining performance and usability.

•Solutions: Implemented a consistent design language across all platforms, streamlined navigation by reorganizing key features, and created a more user-friendly interface with improved search capabilities.

Testing and Implementation Phase:

•Testing Methods: Conducted A/B tests to evaluate different navigation structures and layout changes. Usability testing sessions were performed with real users to identify pain points.

•Feedback Integration: User feedback indicated a preference for a simpler, more streamlined interface, which was incorporated by reducing visual clutter and improving search functionality.

Outcome

Quantitative Results: 

The redesign led to a 20% increase in user engagement and a 15% reduction in bounce rates across all platforms.

Qualitative Feedback: 

Users appreciated the improved consistency and usability across platforms, particularly the smoother transitions between the desktop and mobile versions.

Personal Reflection: 

Working as the sole designer on this project taught me the importance of seamless cross-platform UX design and strengthened my ability to manage the end-to-end design process, from research to frontend handoff.

Conclusion

Project Summary: 

The Ludwig.guru web app redesign successfully unified the user experience across platforms, leading to improved user engagement and satisfaction. This project further honed my UX skills, particularly in cross-platform design and iterative testing.

RESPONSIVE

PIXEL-PERFECT

Retina Ready

Customizable