Click&Sport
Role
Branding and UX/UI Designer (Sole Designer)
Overview
Click&Sport was a platform designed to bring together sports activities, gyms, trainers, and enthusiasts. I led the branding, creating a dynamic logo, landing page, and promotional video. The project had a vibrant concept centered on community and fitness, but closed after one year due to market challenges
Responsibilities
• Developed branding, including the logo and visual identity
• Created the initial landing page to introduce the platform
• Produced a promotional video to market Click&Sport to potential users
Main Goal
To create a unified platform for sport activities, connecting gyms, personal trainers, yoga instructors, and sport enthusiasts.
Target Audience
Individuals interested in fitness and well-being in Italy, including gym-goers, trainers, and sports enthusiasts seeking a one-stop platform.
Process
Research Phase:
• Methods: Conducted competitor analysis to understand the sports and fitness market landscape and identify differentiators for Click&Sport.
• Key Findings: Users needed an accessible, energetic platform that could connect them to trainers and activities effortlessly, motivating them to be active.
Ideation Phase:
• Approach: Explored branding concepts that conveyed energy and activity, focusing on connecting different types of sports and fitness experiences in one place.
Design and Development Phase:
• Design Challenges: Creating a visual identity that encompassed the diversity of sports while also establishing a recognizable and energetic brand.
• Solutions: Designed a running-oriented logo with yellow as the primary brand color to symbolize energy and vitality. The landing page highlighted different activities, creating a welcoming experience for diverse fitness enthusiasts.
Testing and Implementation Phase:
• Testing Methods: Gathered early user feedback on brand perception and the landing page, focusing on how well it conveyed the platform’s value proposition.
• Feedback Integration: Incorporated feedback to adjust key landing page elements to make information clearer and more engaging
Outcome
Quantitative Results:
Successfully launched Click&Sport, attracting an initial user base before market challenges led to closure after one year
Qualitative Feedback:
Users appreciated the platform’s concept of bringing together multiple fitness services in one place, as well as the bright and motivating brand identity
Personal Reflection:
This project highlighted the challenges of entering a competitive market but was a valuable opportunity to create a diverse, energetic brand and explore cross-disciplinary content
Conclusion
Project Summary:
Although Click&Sport only lasted a year in the market, it provided a dynamic, cohesive brand that effectively brought together sports enthusiasts and fitness professionals. The project remains a key experience in branding for a startup with a diverse, energetic audience