Blogwig
Role
Social Media Designer
Overview
Blogwig transformed from a weekly blog into a platform focused on books, language, trends, and culture. I contributed to a social media strategy that repurposed content into engaging posts, interactive quizzes, and stories, driving steady follower growth and increased engagement for Ludwig.
Responsibilities
• Designed engaging social media posts inspired by Blogwig content.
• Contributed to crafting a strategy focused on creating social media-oriented articles, interactive quizzes, and compelling stories.
• Ensured the content aligned with Ludwig’s brand and audience interests.
Main Goal
To elevate Blogwig from a weekly blog post repository into an engaging platform highlighting books, language, trends, and culture while driving growth on Ludwig’s social media channels.
Target Audience
Language enthusiasts, readers, and culturally curious individuals looking for inspiring and shareable content.
Process
Research Phase:
Methods:
Conducted an analysis of Blogwig’s existing content, reviewed successful social media campaigns in similar domains, and identified trends in language and cultural storytelling.
Key Findings:
Blogwig had untapped potential for engaging social media content, with its diverse topics appealing to a broader audience if presented creatively.
Ideation Phase:
Approach:
Collaborated with the team to develop a content strategy focused on storytelling, quizzes, and cultural insights. Explored creative ways to repurpose blog content for platforms like Instagram and Facebook.
Design and Development Phase:
Design Challenges:
Creating visually appealing posts that captured attention while maintaining consistency with Ludwig’s branding.
Solutions:
Designed vibrant, culturally relevant posts that resonated with the audience. Introduced interactive elements such as quizzes and polls to drive engagement.
Outcome
Qualitative Feedback:
Social media followers grew steadily from 281 to a significantly higher count, with increased engagement rates on posts.
Qualitative Feedback:
Followers praised the relevance and creativity of the content, with quizzes and cultural stories becoming standout features.
Personal Reflection:
This project underscored the power of repurposing content creatively and highlighted the importance of designing for engagement in the digital space.
Conclusion
Project Summary:
Blogwig’s transformation into a social media-driven platform boosted Ludwig’s digital presence, showcasing the value of strategic content repurposing and engaging designs.