57th Mediterranean Sailing Week
Role
Lead Branding Designer
Overview
The 57th Mediterranean Sailing Week transformed Mondello Bay into a competitive arena for over 100 teams from across Italy. I developed the branding for the event, combining nautical tradition with modern visuals to capture its vibrant spirit. The branding effectively elevated the event’s profile, enhancing engagement among participants and spectators.
Responsibilities
• Designed the branding for the event, ensuring it captured the energy and competitive spirit of the sailing week
• Developed promotional materials to create excitement and attract participants and spectators
Main Goal
To create a visual identity for the 57th Mediterranean Sailing Week, an event that transforms Mondello Bay into a vibrant competition space for sailors from across Italy.
Target Audience
Sailors, coaches, technical experts, and spectators from all over Italy, including participants from regions like Lake Garda and Bari.
Process
Research Phase:
• Methods: Studied past branding for sailing events and analyzed the unique aspects of Mediterranean Sailing Week to capture its essence.
• Key Findings: The branding needed to convey both the tradition of the event and the dynamic nature of competitive sailing.
Ideation Phase:
• Approach: Developed multiple visual concepts that combined nautical elements with modern, vibrant graphics to reflect the excitement of the event and its long history.
Design and Development Phase:
• Design Challenges: Creating a branding identity that appealed to both participants and spectators while highlighting the event’s prestige and rich history
• Solutions: Designed a logo that incorporated nautical elements in a modern style. Used a color palette inspired by the sea and wind to evoke a sense of energy and movement.
Testing and Implementation Phase:
• Testing Methods: Gathered feedback from stakeholders, including event organizers and representatives from the Italian Sailing Federation, to ensure the branding resonated with the event’s values.
• Feedback Integration: Adjusted certain design elements based on feedback to better align with the traditional aspects of the sailing community.
Outcome
Quantitative Results:
Increased event visibility, reflected by a rise in media coverage and social media engagement during the event.
Qualitative Feedback:
Participants and spectators appreciated the vibrant and cohesive branding, noting that it captured the competitive yet celebratory spirit of the sailing week.
Personal Reflection:
This project deepened my understanding of creating event branding that honors tradition while injecting modern energy, ensuring relevance across a wide audience.
Conclusion
Project Summary:
The branding for the 57th Mediterranean Sailing Week successfully conveyed the event’s competitive energy and long-standing tradition, enhancing the experience for both participants and spectators. The visual identity helped elevate the event’s profile, creating an enduring impression.