Naka no profit
Role
Branding and Web Designer (Sole Designer)
Overview
NaKa is an initiative in Palermo’s Capo district aimed at building a sustainable and active community through education and social justice. I created the brand identity, website, and marketing materials to reflect NaKa’s mission of inclusivity and empowerment. The branding successfully captured the spirit of community growth and social change, helping establish NaKa as a key player in local activism.
Responsibilities
• Developed NaKa’s brand identity, ensuring it conveyed their mission of community empowerment and inclusion.
• Designed and built the website to provide information on NaKa’s initiatives and activities.
• Created all marketing materials to promote NaKa’s educational programs and community events.
Main Goal
To create a cohesive brand identity and website for NaKa, an organization established to foster a sustainable and active community in the Capo district of Palermo, with a focus on education, human rights, and combating violence and discrimination
Target Audience
Community members, educators, activists, and individuals interested in non-formal education, human rights, and social inclusion
Process
Research Phase:
• Methods: Conducted stakeholder interviews to understand NaKa’s mission and goals. Analyzed community needs to align branding and website features with the organization’s values.
• Key Findings: The brand needed to communicate both a sense of community and the urgency of social justice work, appealing to local residents and prospective supporters.
Ideation Phase:
• Approach: Explored visual concepts that represented sustainability, activism, and education. Developed color schemes and logo designs that symbolized growth, community, and empowerment.
Design and Development Phase:
• Design Challenges: Balancing a professional look with an approachable and community-focused visual identity to appeal to a diverse audience.
• Solutions: Created a logo that symbolizes unity and growth, using warm and vibrant colors to convey a sense of energy and community. Designed a website that was easy to navigate, highlighting NaKa’s mission and ongoing initiatives.
Testing and Implementation Phase:
• Testing Methods: Collected feedback from stakeholders and community members to evaluate the effectiveness of branding and the usability of the website.
• Feedback Integration: Incorporated feedback to adjust design elements to make the website more intuitive and marketing materials more impactful.
Outcome
Quantitative Results:
Successfully launched and get community engagement, reflected by a rise in participation in NaKa’s events and activities.
Qualitative Feedback:
Community members and stakeholders appreciated the clear and vibrant branding, which helped establish NaKa as a trusted, approachable organization focused on positive change.
Personal Reflection:
Working on NaKa was a rewarding experience, allowing me to create an impactful visual identity that supports an important mission of social justice and community development.
Conclusion
Project Summary:
The NaKa branding and website project successfully communicated the organization’s mission of fostering community, sustainability, and inclusivity. The brand identity and marketing materials played a crucial role in engaging the community and raising awareness about NaKa’s efforts to promote social justice.
