Selis
Role
Lead UX/UI Designer (sole designer)
Overview
Selis involved designing accessible websites for five Sicilian islands, unifying their digital experience and highlighting Selis’s commitment to sustainable energy. As the sole designer, I handled everything from research to deployment, ensuring consistent branding and an accessibility-first design approach for the 20,000 island residents
Responsibilities
• Conducted user surveys and A/B tests to understand and improve user interactions
•Developed a clean, modern brand identity with a logo concept reminiscent of a plug, representing connectivity to sustainable energy
•Designed accessible, UI-friendly layouts consistent across all five websites, emphasizing Selis’s renewable energy and sustainability initiatives
•Oversaw the full process from initial brainstorming through final deployment
Main Goal
To create accessible, modern websites for five regions (Lampedusa, Marettimo, Favignana, Linosa, and Pantelleria) under Selis, the distribution system manager, with a unified and brand-consistent design
Target Audience
Approximately 20,000 citizens across the five islands, including residents and businesses seeking transparent information on local energy distribution and sustainable practices
Process
Research Phase:
•Methods: Conducted user surveys to gather feedback from residents on website preferences and needs, with a focus on interest in sustainable energy information. Performed A/B tests to evaluate layout variations that best highlighted renewable energy content
•Key Findings: Users valued clear information on Selis’s sustainable energy projects, like microgrids and renewable energy usage. They also sought accessible navigation and minimalist design for quick access to energy status updates
Ideation Phase:
•Approach: Brainstormed initial concepts focused on accessibility, sustainability, and consistency. Created wireframes that highlighted information on renewable energy initiatives, allowing users to easily understand Selis’s role in supporting a green energy transition
Design and Development Phase:
•Design Challenges: Balancing modern aesthetics with accessibility requirements for a wide-ranging audience, while effectively communicating Selis’s green energy mission
•Solutions: Designed a dedicated section on each website to highlight Selis’s sustainable energy projects, allowing users to explore initiatives like microgrids and renewable sources. Created a simple, icon-driven navigation system and large, readable text to enhance accessibility
Testing and Implementation Phase:
•Testing Methods: Conducted A/B testing to refine the display of sustainability-focused content. Held feedback sessions to ensure that users could easily find information on renewable energy projects
•Feedback Integration: Users valued the inclusion of clear information on Selis’s sustainability efforts, so content was adapted to improve visibility of green initiatives
Outcome
Quantitative Results:
Increased user engagement metrics by 18%, shown through page visit durations and lower bounce rates, particularly on pages highlighting renewable energy content
Qualitative Feedback:
Users expressed appreciation for the focus on sustainable energy information, noting that it underscored Selis’s commitment to environmental responsibility and enhanced the sites’ relevance
Personal Reflection:
This project reinforced my skills in designing for accessibility and sustainability, deepening my understanding of how to communicate green energy efforts through UX/UI
Conclusion
Project Summary:
The Selis regional websites project effectively communicated Selis’s role in sustainable energy distribution across the islands, offering an accessible, user-centered platform. The websites support the islands’ transition to green energy by providing clear, relevant information and enhancing digital accessibility, a vital aspect of Selis’s mission